Five Ways To Make Video A Huge Part Of Your Marketing Campaign
High Quality and relatively inexpensive video equipment has now come of age and can be used in many different ways, some of which are mentioned below.
There are of course many more than five ways of utilising video but this is a start. In particular the video sales letter is a very important part of marketing in 2016 and beyond
Video Sales Letters are important for every business area
Financial / Investment
Trades
Weight Loss
Personal Development
Internet Marketing
Local Business
Home & Garden
In the list above there are several areas in which it is difficult to distinguish one business apart from another business, And there are also businesses that have a distinct identity that is unique. to them alone. The one thing they have in common is they all need to give their message out to potential customers and the best way of doing that is with video.
E.P.I.C.S.™ Means :
Entertaining – Make videos to entertain people. If it is entertaining people will keep watching
Professional – Make the video as professional looking as possible – Stand out above your competition
Interesting – Make your videos interesting. Give great information your viewers learn from each time
Cinematography – Give the Cinematography a WOW! factor. This elevates you above average.
Sales – Include a “Call To Action” in your video. Make a sale or ensure the viewer takes the next step.
1. Customer testimonials on Video
By using video for testimonials you inform your potential customers about your integrity and you have proven your testimonials are real people, not simply one written by someone inside your company.
Video also creates a real close bond to the viewer and helps the viewer to see the human emotion behind the testimony. Quite simply a video testimonial is way more credible than any written down on paper
2.Tell the world about your business
Video is a superb tool for conveying important messages to many people around the world at exactly the same time if you choose to do so.
Many people find video engaging and compelling so enabling your message to become credible and elevates you above the competition.
When you do this it gives you the chance to get your marketing message across in a few seconds.
3. Drive traffic to your website
Used correctly video can be an incredible tool for search engines and people wanting to find your company.
This is free traffic 24/ 7 and done correctly can be an incredibly powerful marketing tool.
4. Training and education
Video is a highly powerful and effective method of training people as people remember more when they see a demonstration on a screen over simply reading it in a manual.
Used in conjunction with a manual or mp3 sound files to take away they can refer to the notes later, but the initial visual message is the most compelling and memorable.
We are a very visual species and people remember 80% of what they see in a video compared to 20% of what they read.
5. Regular Video blogs and webinars
Video is a highly powerful and effective method of training people as people remember more when they see a demonstration on a screen over simply reading it in a manual.
Used in conjunction with a manual or mp3 sound files to take away they can refer to the notes later, but the initial visual message is the most compelling and memorable.
We are a very visual species and people remember 80% of what they see in a video compared to 20% of what they read.
People buy from those they know and trust.
There is no better way of gaining that initial trust than by having a regular video appearing telling what has been happening recently. This gains trust as an organisation, it informs people who are otherwise undecided, and will often tip people in your favour if there are two competitors with similar products or services.
Video content Is now vital when it comes to integrating into your marketing campaign and it really needs to be integrated closely into marketing and into the Internet side of your business.
The one caveat with this is video needs to be done well and needs to be done effectively or it will be counter-productive to all of your other efforts. At the Epics Academy we train people within companies to produce regular videos and the professional techniques and tips to make your videos stand out above your competition. Now is the time to get in touch to discuss your requirements and we can show you how we can help you develop your online video prescence.
